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Influencer: Building Your Personal Brand in the Age of Social Media

By Brittany Hennessy

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31 Ratings

All of your favorite influencers had no followers at first and had to go through a difficult journey before reaching their current status, where they earn more annually than their parents did in the previous ten years. However, you must comprehend the tactics underlying the Insta-ready lifestyle if you want to rise to the top as a producer. Brittany Hennessy has seen the role of influencers grow into something few could have predicted when social media first emerged. She began her career as a nightlife blogger, moved on to social media strategy, and is currently Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media. Her understanding of the branded content industry's past, present, and future is unparalleled.

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All of your favorite influencers had no followers at first and had to go through a difficult journey before reaching their current status, where they earn more annually than their parents did in the previous ten years. However, you must comprehend the tactics underlying the Insta-ready lifestyle if you want to rise to the top as a producer. Brittany Hennessy has seen the role of influencers grow into something few could have predicted when social media first emerged. She began her career as a nightlife blogger, moved on to social media strategy, and is currently Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media. Her understanding of the branded content industry's past, present, and future is unparalleled.