Inspired: How to Create Tech Products Customers Love
By Marty Cagan
23 Ratings
How do the most prosperous digital businesses of today—Tesla, Amazon, Google, Facebook, Netflix, and Facebook—create, develop, and implement the products that have won the affection of literally billions of people worldwide? Unexpectedly, they approach it quite differently than the majority of tech organizations. Technology product management expert Marty Cagan gives readers a master class in INSPIRED on how to staff and manage a dynamic and successful product organization as well as how to find and deliver technology products that will work for your company and be loved by your customers.
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How do the most prosperous digital businesses of today—Tesla, Amazon, Google, Facebook, Netflix, and Facebook—create, develop, and implement the products that have won the affection of literally billions of people worldwide? Unexpectedly, they approach it quite differently than the majority of tech organizations. Technology product management expert Marty Cagan gives readers a master class in INSPIRED on how to staff and manage a dynamic and successful product organization as well as how to find and deliver technology products that will work for your company and be loved by your customers.