Social Media Strategy
20 Ratings
Keith Quesenberry's updated book systematically explores the special traits, opportunities, and problems of social media, going beyond tips and tricks with a fully integrated marketing, advertising, and public relations framework. In order to create distinctive social media plans that incorporate owned, earned, shared, and paid media in accordance with business goals, target audiences, big ideas, and social media categories, students acquire fundamental concepts and tried-and-true procedures.
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Keith Quesenberry's updated book systematically explores the special traits, opportunities, and problems of social media, going beyond tips and tricks with a fully integrated marketing, advertising, and public relations framework. In order to create distinctive social media plans that incorporate owned, earned, shared, and paid media in accordance with business goals, target audiences, big ideas, and social media categories, students acquire fundamental concepts and tried-and-true procedures.