Ultimate Guide to Social Media Marketing
By Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton
50 Ratings
From strategy to methods, organic to paid, B2B to B2C, and covering all of the current networks, Ultimate Guide to Social Media Marketing offers readers a comprehensive 360-degree view of social media marketing in enterprises. Some of the topics covered are: Why social media marketing is essential for organizations; Being aware of the social networks of today, including new and large ones like Facebook and YouTube, Developing the ability to use modern formats to create your company's social media strategy, Using photos and videos to enhance your social media marketing Through the use of influencer marketing, sponsored social media, and chatbots, Forming a team for social media marketing in your company, Count your progress in social media outreach, keep improving as you go, and much more!
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From strategy to methods, organic to paid, B2B to B2C, and covering all of the current networks, Ultimate Guide to Social Media Marketing offers readers a comprehensive 360-degree view of social media marketing in enterprises. Some of the topics covered are: Why social media marketing is essential for organizations; Being aware of the social networks of today, including new and large ones like Facebook and YouTube, Developing the ability to use modern formats to create your company's social media strategy, Using photos and videos to enhance your social media marketing Through the use of influencer marketing, sponsored social media, and chatbots, Forming a team for social media marketing in your company, Count your progress in social media outreach, keep improving as you go, and much more!